You won’t believe it, we have managed to create sustainable, flexible and locally based tourism. And what does that mean? Well, grandma, it is what you would have always wanted to experience. Now people understand the importance of travelling, of being able to heal ourselves through memorable experiences, of connecting with the rural world, of understanding the magic of craftsmanship, the wisdom of all the inhabitants of the village (the farmer, the espartero, the healer, the baker…).
We now respect traditions, local businesses, the charm of knowing how to pause the frenetic pace of life, and we learn to savour the moments. Besides, you don’t need to plan everything in advance: right now I could even go into space tomorrow (and see the luna abuela, the one you have drawn so many times).
Now, people fight to try your traditional recipes, to understand your love of nature, to have vegetable gardens on their terraces, to see luxury in everyday life, to co-create experiences and share moments. Now, people even travel to reconnect with their creativity, with their roots… those roots you were so proud of.
– Original version: Spanish –
Wishes and hopes behind the image of the future:
1. “For the future of tourism I hope that…”
we manage to design more sustainable and memorable experiences: by creating experiences that heal us (e.g. after periods of stress), that bring out the richness of rural environments, of the local economy, of the wisdom and experiences of the inhabitants of the villages, that awaken the innate creativity sometimes lost…
2. “If I could wish for anything at all, I would…”
wish for a memorable, sustainable and charming rural tourism. To be able to enable people to reconnect with their most inspiring, healing, authentic selves through tourism…
3. “If I were a powerful politician, I would…”
create a legal framework that empowers and lays the foundation for a fair, sustainable and flexible kind of tourism.