True luxuries or the pleasure of everyday life

Who am I?

Hello, my name is Ángeles. I’m Andalusian, I’m 33 years old, I was born in a small town in Cordoba and I currently live in Madrid. I work in the field of innovation consultancy, I am passionate about people-centred design and I dream of building a more committed, fair and collaborative society.

Why am I interested in tourism?

Before developing my career in advertising and research, I studied tourism and business administration. I am passionate about travelling, I have lived in Germany and Argentina. And I think tourism is a beautiful dimension in which there is still a lot to do: innovation, sustainability, redefining experiences centred on people…

Dear grandma,

You won’t believe it, we have managed to create sustainable, flexible and locally based tourism. And what does that mean? Well, grandma, it is what you would have always wanted to experience. Now people understand the importance of travelling, of being able to heal ourselves through memorable experiences, of connecting with the rural world, of understanding the magic of craftsmanship, the wisdom of all the inhabitants of the village (the farmer, the espartero, the healer, the baker…).

We now respect traditions, local businesses, the charm of knowing how to pause the frenetic pace of life, and we learn to savour the moments. Besides, you don’t need to plan everything in advance: right now I could even go into space tomorrow (and see the luna abuela, the one you have drawn so many times).

Now, people fight to try your traditional recipes, to understand your love of nature, to have vegetable gardens on their terraces, to see luxury in everyday life, to co-create experiences and share moments. Now, people even travel to reconnect with their creativity, with their roots… those roots you were so proud of.

– Original version: Spanish –

Wishes and hopes behind the image of the future:

1. “For the future of tourism I hope that…

we manage to design more sustainable and memorable experiences: by creating experiences that heal us (e.g. after periods of stress), that bring out the richness of rural environments, of the local economy, of the wisdom and experiences of the inhabitants of the villages, that awaken the innate creativity sometimes lost…

2. “If I could wish for anything at all, I would…

wish for a memorable, sustainable and charming rural tourism. To be able to enable people to reconnect with their most inspiring, healing, authentic selves through tourism…

3. “If I were a powerful politician, I would…

create a legal framework that empowers and lays the foundation for a fair, sustainable and flexible kind of tourism.

Further images of the future of tourism:

Future of tourism

Smooth traveling

Who am I? I am a Taiwanese girl who just graduated last week. My major is industrial design, and I am fascinated by speculative design.…
Future of tourism

Road trip in a hybrid camper

Who am I? I'm a 32 year old bundle of energy, passionate about creating relationships between people, a postcard junkie, currently in a clinch with…
Future of tourism

Venice without cruise ships

Who am I? A hetero woman. My hobby is travelling as much as I can. I also live in a quite important touristic place. Why…

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